Helping At-risk Families in Rural Idaho, Eastern Washington

The University of Idaho Child & Youth Study Center has been collaborating with other autism health professionals on Behavior Imaging’s National Institute of Health (NIH) research grant to explore alternative methods of diagnosing autism spectrum disorder earlier, especially for children in underserved and rural areas.

The Center will still accept participants into this program from outlying areas (remote to Moscow) who may be suspect of having autism until May 31st, 2016. Participants must be between the ages of 1 and 7. If you can share this opportunity with your network especially in surrounding rural communities who would like further information and potentially participate in this research initiative, they can contact Dr. Gwen Mitchell at , 208-885-6191

As part of this study, the University’s clinic will provide comprehensive diagnostic assessment to
participants at no charge if they choose to complete the two stages of this process.
1) a comprehensive evaluation at the University clinic in Moscow and
2) complete the Naturalistic Observation Diagnostic Assessment protocol from their homes (which will be discussed in depth when interested families contact the clinic). Nominal financial compensation is given to the family after they complete each phase.

This will be an excellent opportunity for parents of children who have no or limited insurance coverage or who are on Washington Medicaid. Please contact Gwen Mitchell if you would like to discuss NODA and this study. We are excited to work with the NIH and our other partners nationwide in developing a tool that may revolutionize the way we make diagnostic determinations.


Ron Oberleitner, Principal Investigator – NIH Study – ‘Accelerating the diagnosis of autism spectrum disorder in rural Idaho via evidence-based Smartphone technology’ –

Behavior Imaging Honored at White House with the 2015 Tibbetts Award

On June 15th, 2015, Behavior Imaging graciously accepted the U.S. Small Business Administration’s (SBA) 2015 Tibbetts Award in recognition of their exemplary role in Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs. In total, 23 other small businesses, and six individuals were formally honored with their awards in Washington, DC., during a White House ceremony featuring keynote speaker Cady Coleman, an accomplished scientist and NASA Astronaut noted for her six-month expedition to the International Space Station.

About Behavior Imaging

Founded by Ron and Sharon Oberleitner in 2005, Behavior Imaging®  was developed as a means of increasing disabled people’s access to care via technology. Having received their son’s autism diagnosis in 1996 at the age of three, the challenges of receiving specialized care for those with intellectual disabilities was a driving factor that hit close to home for the Oberleitners. Since then, Ron and Sharon have dedicated their careers to helping families and organizations improve their accessibility to mental health treatment while producing technological advancements such as Behavior Connect, Behavior Capture App, NODA Autism Diagnosis, and Assessment View while participating in a wide variety of Pharmaceutical “Case Study” Trials.

Derived from its founders’ expertise in medical imaging technology, and inspired by a profound personal connection to autism, Behavior Imaging has the vision, market foresight, and passion to bring to market unique digital health imaging solutions. Behavior Imaging Solutions (BIS) develops imaging and digital health solutions that lead to earlier diagnosis and better treatment options for a variety of behavioral health and special education applications. The company’s revolutionary ‘EHR-light’ video platforms and ‘Behavior Capture apps’ enable remote health and education assessments, improved clinical trial coordination, and the foundation for a global remote autism diagnostic assessment service. Taking four years to win its initial SBIR award, BIS was incorporated in in 2005 to invent and gain meaningful adoption for its Behavior Imaging® technology as a means of increasing disabled people’s access to healthcare via technology.

“Our passion (is) to really help our own child and the growing number of children around the world who have autism,” Ron Oberleitner recently said to the Idaho Statesman, “It’s a crime not to help a family get a diagnosis so they can begin early intervention for their child if they have instincts that something is going wrong.”

Before receiving the SBIR award, neither investors or health and education organizations would commit to Behavior Imaging’s (BIS) innovations due to lack of proof that its solutions could be effectively adopted to improve access for autism diagnosis or treatment, or to improve workflow to treat larger behavior-based disorders. However, after SBIR’s supportive product development and research, BIS was able to demonstrate the effectiveness of its tool. The support of SBIR enabled BIS to garner enough clinical efficacy proof that its technologies are now utilized by leading health organizations across the globe, the military, state departments of education, and at rural clinics and orphanages. Professionals are now using Behavior Imaging to improve people’s lives who suffer from debilitating autism symptoms, or from other behavior and mental disorders.

The majority of the BIS team and its advisers began as volunteers to prototype its innovations, but because of SBIR, the company has been able to make and test commercial-grade innovations. Behavior Imaging Solutions has expanded its revenue by more than 130%, expanded its employee base and partnerships by 80%, and is currently exploring the acquisition of a therapy service-related local company. The company’s technology is actively used in hundreds of schools in 31 states in the US and 4 other countries and is emerging as an important alternative for: 1) critical behavior assessments for students with autism; and 2) cost-effective skill assessment for the nation’s most disabled student population. Cost savings per student have been calculated to save school districts at least $12,000/year.

Want to Change the Way Autism is Diagnosed & Treated with Telehealth?

With the increased incidence of autism, the number of worried parents with developmental-related concerns is also on the rise. Because of this, the growing number of children with autism is putting pressure on an already overtaxed system that includes wait lists for in-clinic assessments stretching several months. Families simply cannot afford to wait. With autism, time is of the essence…

Seeking Collaborators

With NODA there is no waiting. Half the cost of traditional testing methods, NODA is complete within 2-3 weeks in a child’s natural environment, providing a valuable perspective that cannot be easily captured in a clinical test setting.

Currently, the Barrow Neurological Institute at Phoenix Children’s Hospital is collaborating with the Southwest Autism Research & Resource Center (SARRC), Georgia Tech and Behavior Imaging to introduce a new diagnostic service that helps patients gain access to a diagnosis, treatments and services sooner.

Behavior Imaging is also exploring further collaborations with organizations, autism centers, children’s hospitals and practices focused on autism that are interesting in participating in our Market Validation Research Studies that cooperates for the best interest of serving the Autism community.

We welcome the opportunity to collaborate with you!

Contact USBehavior Imaging Solutions
413 W. Idaho St., Boise, ID 83702


About the Tibbetts Award

Named for the late Roland Tibbetts, widely accredited as being the ‘Father’ of today’s SBIR/STTR programs, the annual Tibbetts Awards are presented to leaders from all over the United States who have been instrumental in supporting the success of the programs and/or utilizing SBIR/STTR investment to develop an ‘idea’ into a product or service that benefits the federal government’s research and development needs, the general public’s well being, and the nation’s economy through technological innovation and the creation of high quality jobs – sometimes in newly created industries.

About the Programs

The SBIR/STTR programs represent the nation’s largest source of early stage research and development funding for small businesses. The programs are administered by the SBA in collaboration with 11 federal agencies, which collectively supported more than $2.5 billion in federal research and development funding in fiscal year 2014. Additional information about each program can be found at


Behavior Imaging of Boise, Idaho Wins $15,000 at the Autism Speaks-Google Pitch Competition

Photo Courtesy of

Photo Courtesy of


On March 12th, 2015, Behavior Imaging – a Boise, Idaho based Health and Education Assessment Technology company that provides unique health imaging systems that lead to earlier diagnosis and better treatment options for behavioral healthcare – won 2nd place, and $15,000 for the development of NODA at the rapid-fire, Google-Autism Speaks “Pitch Playground” competition sponsored by DELSIA at the Google campus in Cambridge, Mass., following the Autism Speaks third annual Autism Investment Conference (AIC2015).





Reduced Fee for New Autism Diagnostic Service During April Autism Awareness Month

Drawing on his own experience as a father who had to jump through too many hoops and wait far too long to secure an autism diagnosis for his own child, Ron Oberleitner, president and CEO of Behavior Imaging Solutions, developed NODA™, a new autism diagnostic service, to help other parents get answers and services for their children sooner. In honor of Autism Awareness Month and with hope of alerting more families and physicians to NODA’s availability in Arizona, Behavior Imaging is offering NODA, developed in cooperation with Southwest Autism Research & Resource Center (SARRC) and Georgia Tech, for half price during the month of April.

NODA, the Naturalistic Observation Diagnostic Assessment, is a diagnostic service that uses smartphone technology and a team of licensed clinicians trained for assessing behavior to confirm or rule out autism. The service can be completed within two weeks, rather than the several months to a year or more that families typically wait for an in-clinic assessment. The development partners launched NODA in February, in collaboration with Barrow Neurological Institute at Phoenix Children’s Hospital.

“When you’re concerned something may be wrong with your child, you want answers now,” said Oberleitner, the father of a 22-year-old son with autism. “During Autism Awareness Month and moving forward, we want to put NODA in the hands of as many concerned families as possible, so they can have their children assessed by SARRC clinicians, get the answers they’re seeking, and be guided to the services and interventions their children desperately need.”

Families use NODA in the comfort of their own homes by downloading a smartphone app, then following simple instructions to capture video of their child’s behaviors in prescribed situations. Parents upload the videos to a secure site, then expert SARRC clinicians evaluate the patient’s history, review videos, tag symptoms and typical and non-typical behaviors, and render a diagnosis. Clinicians use a two-way interface, allowing them to interact with parents to ask questions or secure additional information. A diagnostic report and guidance on next steps are issued to the family and can be reviewed with the child’s pediatrician. The report can then be presented to schools and specialty service providers to access needed therapies and services. (See this video that describes more about the NODA process.)

Requirements to use NODA include having access to wireless Internet, and to an iPhone, iPad or iPod. Children must be between the ages of 18 months and seven years. NODA is currently offered as a private pay option. The regular price is $495, but the service is being offered for $250 during the month of April. Future plans are to make NODA available through an insurance payment model and on additional mobile platforms, and to offer health assessments for expanded age groups.

A National Institute of Mental Health (NIMH) grant funded a series of clinical studies, now in final stages, to compare NODA to other widely accepted autism spectrum diagnostic procedures and determine accuracy of results. SARRC and Georgia Tech led the studies, which included participation by 51 families from the greater Phoenix area – some who suspected their child(ren) may have autism, and some whose children exhibited no developmental delays.

Research findings have demonstrated an 88.2 percent agreement between the NODA and the “gold standard” in-person diagnostic procedure. Complete study findings will be available later in 2015.

Physicians may refer parents and caregivers to NODA, or families may access the service directly. To learn more or to sign up for the NODA service, visit or call (855) 649-NODA.

NODA Autism Diagnosis in the News
CEO World News
Green Faucet
International Business Times
Money Show
Virtual Strategy Magazine
phoenix new times

Phoenix New Times – Diagnosing Autism? There’s an App for That!

Phoenix New Times’  interviews Ron Oberleitner CEO of Behavior Imaging about the NODA service, now available.

“Phoenix just got one step closer to becoming the global center for diagnosing autism after an iPhone app called NODA™ opened to the public yesterday– and no, this has nothing to do with the measles vaccine.”

Read the full story on the Phoenix New Times site:

CBS 5 Arizona News

PHOENIX (CBS5)- SARRC: App-based pilot program can aid in autism diagnosis



Read the full story on CBS 5 Arizona News site:


Download link to download a pdf of the CBS 5 Arizona news article as a web clipping.

PDF of the Story

Phoenix Business Journal – Behavior Imaging considers Valley move with SARRC partnership, pilot program
Matthew Resnik, 23, was diagnosed with autism at age 2, prompting his mother, Denise Resnik, to co-found the Southwest Autism Research and Resource Center.

Matthew Resnik, 23, was diagnosed with autism at age 2, prompting his mother, Denise Resnik, to co-found the Southwest Autism Research and Resource Center.

Behavior Imaging, a Boise, Idaho-based company teaming with Southwest Autism Research and Resource Center in Phoenix, is considering moving its headquarters to the Valley.

Read entire article on Phoenix Business Journal’s Website:

Download link to download a pdf of the Phoenix Business Journal article as a web clipping.

PDF of the Story

PBS Eight Arizona State University logo
Eight PBS, Horizonte – Autism Pilot Program

A new app-based pilot program may help rule out or diagnose autism. Southwest Autism Research and Resource Center Vice President and Director of Research Christopher Smith talks about how the new program will work.

View video on PBS Eight’s website:

Phoenix Business Journal – Do you think your child has autism? New program may help provide an answer
Matt Resnik, son of SARRC founder Denise Resnik, was diagnosed with autism spectrum disorder when he was a little boy.

Matt Resnik, son of SARRC founder Denise Resnik, was diagnosed with autism spectrum disorder when he was a little boy.

Parents who wonder why their infants or toddlers seem to be developing more slowly than other children may have a much quicker answer, thanks to a fledgling partnership between Phoenix-based Southwest Autism Research and Resource Center and an Idaho company.

Read entire article on Phoenix Business Journal’s Website:

Download link to download a pdf of the Phoenix Business Journal article as a web clipping.

PDF of the Story